Josephine is a BACP Accredited Counsellor and Mentor who helps other counsellors find clients. With a deep ineptitude for anything technical, Josephine is testament to the power of marketing being first and foremost about relationships - having built an active and engaged Facebook group of over 10,000 counsellors. In her Facebook group and podcast, Good Enough Counsellors is a phrase that resonates with many therapists and Josephine is on a mission to help therapists overcome their self-doubt and make a difference to their clients' lives.

Josephine's other passion is in advocating for transgender people and their families. Initially thinking she had a family of 3 boys, she lost two sons and gained two daughters when they came out as transgender in their teens and early 20's. Her podcast Gloriously Unready was named a "Best Podcast of the Week" in the Guardian who said:

"Hughes is brutally honest and endlessly wise as she tells their story, outlining the moments that many parents face with so much love and support she can't fail to help others".

Josephine lives in Essex with her husband Tim, a programmer who despite having a brain the size of a planet, still has to issue instructions like "Alt-Tab" at regular intervals.